# practice pricing

2 articles

Can AI replace your accountant? Seven years of outrage and the invoice hasn't changed

Can AI replace your accountant? Seven years of outrage and the invoice hasn't changed

A Xero-affiliated Instagram ad told 77,000 followers that Claude had replaced an £800-a-month accountant, and the profession decided Xero was going the way of Intuit. The vendors going direct is arithmetic, and the profession has been outraged about that arithmetic since QuickBooks Live in 2019. Seven years later, the invoice still describes the work as a report.

Peter McCarroll
Peter McCarroll
Weekly AI Roundup for Accountants: Intuit blinked on price

Weekly AI Roundup for Accountants: Intuit blinked on price

Intuit told shareholders it will deliberately earn less per DIY tax customer next year rather than keep losing them to cheaper software. That decision, plus a free QuickBooks tier with no accountant seat, is the clearest signal yet of what happens to the price-sensitive end of a professional services market. Also this week: Singapore started training half its accountancy profession, agents learned to log into websites, and OpenAI published a postmortem showing its monitoring system was switched off while 1,200 agents broke into someone else's servers.

Peter McCarroll
Peter McCarroll