# AI

2 articles

Better. Stronger. Faster. What it actually looks like to rebuild a client deliverable with AI

Better. Stronger. Faster. What it actually looks like to rebuild a client deliverable with AI

During a webinar on AI-powered client coaching, a colleague shared a 25-question diagnostic survey in Excel. It was ugly, had scoring errors, and looked like what it was — a spreadsheet pretending to be a tool. Thirty seconds of prompting later, it was a polished interactive HTML page that captured, scored, and analysed responses. The quality ceiling on what you hand your clients just disappeared.

Peter McCarroll
Peter McCarroll
PwC just stopped selling hours

PwC just stopped selling hours

PwC launched a subscription AI platform that lets clients access tax, financial analysis, and due diligence intelligence — without the hourly bill. When the largest firm in the profession stops selling hours, every firm below them inherits the pricing question. The answer isn't panic. It's building.

Peter McCarroll
Peter McCarroll