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Intuit Stopped Competing With You

Intuit Stopped Competing With You

At its June 23 Connect ON event, Intuit told accountants it will stop marketing bookkeeping to their clients — "full stop" — while quietly raising prices "to reflect the value" of AI and sunsetting QuickBooks Online Accountant by the end of 2026. The retreat is real, but it's the tell: Intuit makes more money owning the platform than competing with you on the books. Here's what the warm language is actually buying — and the one thing you shouldn't hand the platform.

Peter McCarroll
Peter McCarroll
When the close costs $49

When the close costs $49

An AI bookkeeping startup just raised $10 million to close the books for $49 a month — and it's run by the founder whose last cheap-bookkeeping venture went bankrupt. A room of small-firm owners landed on an uncomfortable truth: fee pressure on the monthly close now comes from four directions at once.

Peter McCarroll
Peter McCarroll